Formula 1 News

Vettel's dominance turns off TV viewers

Formula One's second half of the season showed a dip in audiences.
Tuesday, February 4, 2014

LONDON, Feb 03, 2014 (AFP) - German Formula One superstar Sebastian Vettel's coasting to a fourth successive world drivers title last year had an adverse effect on global TV audiences according to figures revealed by the Autosport website on Monday.

The 26-year-old Red Bull driver won 13 of the 19 races in easing to the title.

However, it wasn't to television spectators liking as the total slumped from 500million in 2012 -- when Vettel and Ferrari's Fernando Alonso battled it out to the final race -- to 450million according to Global Media Report which was published by Formula One Management, who hold the commercial rights to Formula One and produce the images used by broadcasters.

While Formula One supremo Bernie Ecclestone put the reason for the fall partly down to last season having one race less than the previous year he conceded that Vettel's dominance, especially in the second part of the season when he won nine successive races, as also turning people off.

"The less-than-competitive nature of the final few rounds, culminating in the championship being decided ahead of the races in the USA and Brazil, events which often bring substantial audiences, had a predictable impact on
reach," wrote Ecclestone. 

The most significant drop in viewing figures came in China where the race was switched from state TV to regional stations and as a result lost 30million viewers from the year before.

France too saw numbers melt away as for the first year the race was broadcast solely on pay TV channel Canal Plus, which paid a king's ransom to outbid TF1 the long-time home to Formula One tv spectators in France.

Figures there saw a loss of 17million viewers from 27 million in 2012 to 10 million.

By contrast three countries showed significant rises in viewers, those being the United States, Great Britain and Italy.   

Your Comments

 

Formula 1 News

Wednesday, December 17, 2014

Ferrari confirms exit for Tombazis, Fry

Wednesday, December 17, 2014

Horner says Kvyat has 'Raikkonen mindset'

Monday, December 15, 2014

Nielsen named Williams sporting manager

F1plusStore

F1 Standings

Drivers
Teams
1 Lewis Hamilton 384
2 Nico Rosberg 317
3 Daniel Ricciardo 238
4 Valtteri Bottas 186
5 Sebastian Vettel 167
6 Fernando Alonso 159
1 Mercedes 701
2 Red Bull Racing 405
3 Williams F1 320
4 Ferrari 214
5 McLaren 187
6 Sahara Force India 152

View complete standings table »

F1plusStore

Last F1 Race

Abu Dhabi Grand Prix
Yas Island, Yas Marina Circuit
1
Lewis Hamilton
Mercedes
2
Felipe Massa
Williams F1
3
Valtteri Bottas
Williams F1
Fastest Lap

Daniel Ricciardo
1'44.496s

Pole Position

Nico Rosberg

View all »

 

Follow Us